Everest Ice and Water is America's leading ice vending machine manufacturer, and they looked to us to design a simple and clean, yet effective, trade show booth design that would complement their live vending machine onsite.
The idea was to design a trade show booth design consisting of a 10' x 8' backdrop, counter table, and two pop up banners that would clearly depict the service they provide at a moments glance. In addition, the trade show display would also include one of their patented ice vending machines within their 10' x 10' allotted booth space. Rather than saturating the background and counter with copy and bulleted information, we decided to keep them clean and simple, while placing the main copy points in the pop up banners where majority of passers-by would walk by and be able to read up close.
A simple and clean design consisting of a vector water surface and submerged vector ice cubes, created in Adobe Illustrator, allowed us to manipulate the design and scale up as large as possible without losing any detail in the water or cubes.